ClientVantage Legal
IndustryLegal Services
Timeline12 Months
ServicesSEO, Content Strategy
The Challenge
The firm ranked for its own name and almost nothing else, while competitors owned every practice-area search in the city.
Previous agencies had published volume without structure — 180 posts, no internal linking, and four pages competing for the same term.
The Solution
We mapped every practice area to the searches that precede an enquiry, consolidated the cannibalising pages, and built a hub-and-spoke structure with briefs the firm’s own associates could write to.
Schema, internal links and a monthly publishing cadence did the rest.
Results