ClientNorthgate Supply
IndustryIndustrial Supply
Timeline12 Weeks
ServicesShopify Plus, Migration
The Challenge
An ageing custom cart held 14,000 SKUs, could not handle trade pricing, and went down under any promotional traffic spike.
Search rankings on category pages were the business’s main acquisition channel, so the migration could not cost them position.
The Solution
We migrated to Shopify Plus with B2B catalogues for trade accounts, a custom theme built on Online Store 2.0, and metaobjects for the technical specification tables buyers filter on.
A complete redirect map and pre-launch crawl comparison meant rankings recovered within three weeks of cutover.
Results