Three San Antonio storefronts were competing for the same searches as national chains, with a single Google Business Profile between them and no tracking on in-store visits.
Ad budget was spread evenly across channels regardless of what each one returned.
The Solution
We built a location page for each store, cleaned up profiles and citations, and restructured paid search around high-intent local terms with store-visit conversions turned on.
Budget now moves monthly toward whichever channel and location is returning best, reviewed on a shared dashboard.