ClientMeridian Collective
IndustryProfessional Services
Timeline5 Weeks
ServicesBrand Identity, Guidelines
The Challenge
After two acquisitions the group was running three logos, four colour palettes and a deck template nobody could find the source file for.
Every proposal that went out looked like it came from a different company.
The Solution
We consolidated the three marks into one responsive identity with a clear parent-and-division structure, then built the type scale, palette and layout rules around it.
Everything ships as a guidelines document plus working templates for proposals, decks and social — so the on-brand option is also the fastest one.
Results