ClientRiverbend Family Clinic
IndustryHealthcare
Timeline7 Weeks
ServicesUI/UX, SEO
The Challenge
Patients could not find opening hours, insurance details or the appointment form without three clicks, and the site did not rank for a single local search term the clinic cared about.
Accessibility was a hard requirement — a significant share of visitors use screen readers or browse at 200% zoom.
The Solution
We restructured the whole site around the four things patients actually arrive looking for, and rebuilt every template to WCAG 2.2 AA with real focus states and 4.5:1 contrast throughout.
Service pages were rewritten against local search intent, with structured data for the practice, its clinicians and its opening hours.
Results